Subscription
30% conversion rate in less than 2 months
When the company got new owners, we got a critical assignment to introduce the full app subscription and convert 30% of customers to the paid service in Q3. We achieved the result in less then 2 months of quiet Norwegian summer
Company
Futurehome
Role
Lead Designer
Team
1 designer + 3 devs
Year
2025
💡 The Core Challenge
One flow, multiple user types
The Futurehome app is used by a wide mix of people. Some are smart home geeks who like adjusting every detail. Others just want to lower their electricity bills with as little hassle as possible. We also support people living in apartment buildings who rely on the app for fire alarm services provided by their housing association. And there are electricians who handle the hardware setup in homes.
The main challenge was making sure no one lost access to their devices if the account owner hadn't activated the subscription, or if an installer forgot to transfer ownership to the client.
Conflict
We needed fast conversion for revenue, but we couldn't risk cutting off essential user access, especially for safety features.
Decision
We decided to split the process. We allowed any user to start the activation, but the official account owner received an email to complete the payment and billing details. This kept devices active while ensuring the right person paid.
🛠️ SOLUTION & INITIATIVE
Subscription management for all
I worked with the team to design and launch the complete subscription flow, supporting all the different user types and access levels.
Proactive Ownership Fix
Added the owner's email address and a support guide link to the confirmation screen. This solved the common problem of installers forgetting to hand over the account, helping users quickly figure out who the site owner was and how to change it.Streamlining Access
Designed the system so all users connected to the account could easily check the subscription status in the app after activation.Scope
Designed the purchasing and activation flow across the app and a web form, created a consistent paywall, mapped out subscription management, and wrote the communication (onboarding and activation messages).
✅ Impact & Results
Conversion milestone & maintained safety
We achieved the 30% conversion goal in less than two months, significantly faster than the three-month target, even during a quiet summer period.
The design successfully prevented critical access issues, maintaining device connectivity and essential services for all linked users.